The NBA needs to stop putting role players and scrubs in there every year. Whether they like it or not, fans want to see the stars. How are fans, speaking more towards the casuals, supposed to get excited for role players and scrubs? How is a casual supposed to be excited to see Jeremy Evans & James White dunk?
People were hyped to see Blake Griffin in 2011. They wanted to see MJ and Dominique dunk. Watch the 2000 dunk contest. See how insane people were going for Vince. He could've went out there and did a simple one handed dunk and the crowd would've ate that shit up.
The stars need to get off their asses and do the dunk contest. I don't see why they don't want to do it. They don't have anything to lose. They won't lose the contest. The NBA will make sure they don't.