The problem I have with Swagger is his whole character. When I watch WWE, I look for people who know what the hell they're doing. I look for people who can reinvent themselves. When I watch Swagger, I see a guy who tries but puts on performances you'll forget in 5 minutes. There's not a single selling point to his current or previous work.
He's absolutely ridiculous, and yes he doesn't deserve this new push at all.
Looks goofy, can't speak, mediocre in the ring, isn't very intimidating, despite his height.
I was hoping for a hobo gimmick, sort of a tongue-in-cheek, subtle humour where he loses his job and wanders around looking for inspiration, becomes a hobo and we follow him on his adventures, until he finds his way back into the WWE as a babyface who fights a rich heel that likes to bully poor hobos. Oh well.