Re: Brodus vs Woods, Comedy Filler done right
The reason for this is because they have pay someone to co-ordinate debuts from NXT and make sure guys aren't just thrown onto the roster and left directionless. Which is why we've seen The Shield, Wyatt Family, Big E and Summer Rae all debut with storylines/characters that have allowed them to establish themselves in their own way. Woods is being debuted as an undercard talent, so the result is that we get an undercard storyline that has actually had some thought put into it.
The problem comes when the initial storylines are over and the talent starts to be handled by the regular creative team.