Punt Big Show in the head. Sheamus comes out and says he wanted to fight Big Show too. Orton apologizes, Sheamus walks away...BAH GAWD RKO OTTA NO WHERE. SHeams-Orton feud ends with Orton punting Sheamus in the head at a later PPV.
Just start randomly booking him in matches against faces instead of heels. A big turn isn't required. Orton never really turned face anyway. He was just such an entertaining heel that the crowds started cheering for him, and he started being booked in matches against heels.
I wouldn't. I would have turned Cena heel and maybe someone else. But since I HAVE TO. I would have him RKO JR. Everyone knows that whenever you want to truly get a popular star into a heel, beat the shit out of JR. Worked wonders for Undertaker and Kane.
Check out the pilot for my webshow WISHFUL THINKING. It is a show about a college student who fucks up his day and a Genie grants him the opportunity to do it all over again and he finds new and creative ways to fuck it up even more.