Originally Posted by The Lady Killer
Heels still do charity work behind the scenes so I fail to see the issue.
The issue is that WWE won't be able to shove it down our throats on TV. WWE loves to rub it in our faces what a great guy John Cena is outside wrestling, they won't be able to do that as much if he was a heel, otherwise it'd be like:
"John Cena has made it clear that he no longer cares about his fans... however tomorrow you can catch him at the Be a Star rally where he will also grant 1000 wishes to dying children... remember kids, wrestling is fake and John Cena is still a good guy in real life"
They just love shoving charity down everyone's throats, that's never gonna stop. If Cena turns heel, they won't be able to brag about what a great guy he is on TV... or at least not as much. Doesn't sound like a big deal but it really is to them.