Originally Posted by WallofShame
It's a smart marketing tactic that you may find annoying but is effective.
And no, it's not in their contracts.
this. They say WWE universe to make it feel like everyone watches wrestling; when in reality Universe, most people will look at you like you're stupid for watching wrestling or laugh at you. It's just supposed to create comradery and more likely to watch and buy merchandise if you really think you and all your friends are watching too.
If no one rooted for your favorite football team, you'd (I guess statistically) stop rooting for them and go elsewhere. They're doing the reverse by making it look like everyone (WWE UNIVERSE!) is rooting for WWE. Another reason they have fake cheers and boos too.