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Re: Is John Cena turning heel?
Maaaybe. WWE almost always takes the simplest, easiest route (e.g., Cena winning, getting his redemption, staying face etc.), but in this case they may be foreshadowing something.
I get the feeling that a) WWE already knows Cena's basically going to be the heel in his match against Rock, and b) WWE thinks sales from Cena's merch won't drop too drastically, and maybe even remain steady, were he to turn heel.
Maybe WWE decides to take a gamble, and if it doesn't work or the company starts losing quite a bit of money, they an always turn him back.