Re: Ryback How Would You Turn Him Heel?
Have him lose at WrestleMania. Then, the next night on RAW, have a legend out in the ring like Ric Flair or Roddy Piper talking about whatever. Ryback's music hits. He comes out and without saying a word just destroys the person in the ring. He can continue doing this for another show or two before they finally have Josh Matthews or someone ask him about it. Then, he can explain how he feels disrespected or this or that.
But honestly, having him pull a WCW Sid Vicious/3-Minute Warning/early Brock Lesnar would probably be the most effective way to turn heel.