Originally Posted by xZeroSleep
He has the march to allow some build up of the finisher. If he just picked his opponent up and then dropped them, it would not look as good (think running the ropes with the peoples elbow). It may look goofy but it helps get his finisher over.
The problem with the various goofy things Ryback does is that he's supposed to be a monster. Flapping his arms, leading the crowd in chants and marching around exaggeratedly doesn't give the monster vibe at all in my view.
There's a reason why you won't see Lesnar doing such things in his matches when he gets back.
And if you need that to get the finisher over, perhaps you're just doing the wrong thing. Remember the sounds of awe the crowd made when Cesaro did his finisher on Khali? That's how you get a power finisher over.