Originally Posted by The Cynical Heel
Right, that's why they bury him at every occasion possible.
He won the most recent PPV main event against John Cena, via interference, which is how heels win. Cena's taken far more clean losses than Austin and Rock ever took (including a clean loss to a retired Rock), so he doesn't need more clean losses. And, a clean loss to Ziggler would ruin Ziggler's heat since he's already got so much love. Main eventing against Cena, and dirty beating Cena, is how WWE has promoted heel after heel in this company, be it Edge or CM Punk or even Batista in 2010. Its face vs. heel, no matte r
If Cena is gonna lose clean, I do think it should be to Ziggler, just put it in a weird match type (like Sheamus over Cena in the WWE title tables match). Ziggler does need that push, but I wouldn't describe what's going on now as burying him. For a heel, this is heavy, heavy promotion. Also, he's a small heel. Only monster heels win main events clean, like Henry over Orton and Big Show over Sheamus. Small, 6 ft heels getting clean wins over top face is pretty much unheard of, the whole pt of that kind of character is to be the sneaky bastard.