Re: What would it take for RAW to go back to TV-14?
Raw is the main show and it turn its content influences everything.
Huge drop in toy sales
Since 2010 they have been up significantly. Mattel rebooted them and gave them much more exposure in stores.
Huge drop in sales of child friendly babyfaces (e.g Cena, Ryder, Santino, Mysterio, Cara etc)
They keep buying Cena gear. WWE shop orders are strong.
Losing several sponsors
Since moving to PG they gained new family friendly sponsors: 7-Eleven, Mars, Mattel etc. They are working with ABC family, not to mention the Scooby Doo franchise under Warner Bros.
The CW drops WWE
Saturday Morning Slam has proven another success.