Originally Posted by checkcola
Because some people enjoy analyzing pro wrestling from a business point of view.
exactly, it also used as a benchmark to see how much advertising is worth on a show.. if the show gets higher ratings then a 30 second spot for advertising is worth a lot more.
Networks such as USA Network buy the rights to the show for a cost, and then sell advertising to pay for the show. The networks take a chance on buying the rights of a show.. hoping that the revenue from the advertising will exceed what they get for paying the rights to host the show.
If ratings continue to go down, company's looking to invest in advertising will go elsewhere to have their commercials aired. If ratings go down far enough that USA Network feels they can have less risk playing something else, they will drop Raw on Monday nights.
i.e. perhaps there are other programs they can play, that will cost them less to air, but still have a better return on investment.