Re: Official Raw Ratings Thread [Post All TV Ratings Discussions Here]
Ouch. Thought they would have been able to hover around the 4.5 million viewer mark for a while but obviously not. A 2.9 in May isn't good, especially when you know things are only going to go down. By the time we hit Sept - Dec they very well could be looking at overall numbers in the 2.3 to 2.5 range which will probably scare them. 2.9 isn't good but it isn't disastrous either. If they dip lower though then I guess it really becomes a question of whether having the third hour and the money they make from it is a better deal than cutting back down to 2 so they can up the ratings and make money off that. None of us are in a position to speak on that but I imagine that will be the main question in Vince's mind if this keeps up and things continue to drop. There's also the fact that they have this new half hour pre-show with Yahoo starting in the summer. The WWE product is completely over-saturated. They have content everywhere which comes with it's positive and negatives. Maybe the pre-show is their way of testing the waters for a possible way out of the 3 hour Raw's. I'm sure they're getting money from Yahoo for the content and maybe that's enough to cancel out the money they get from the third hour of Raw on TV. That would open up the door to cut back down to 2 hours with the Yahoo pre-show to end up with 2.5 hours of Raw every week. Just a thought.
On the Cena front, John Cena is a draw and anybody saying otherwise is being silly. But, and there is a but, I don't think it's a secret that his ability to draw purely on his name alone works to the degree that it used to. Cena vs. Lashley in 2007 is not Cena vs. Ryback in 2013 if that makes sense. They can't just stick him with anybody and expect it to work miracles any more. I also think that Cena winning the title, absolutely nothing changing and WWE going back to square one with him at the top of the baby face mountain has hurt them. They're still in the mindset of turning others and changing everything to fit around a face John Cena rather than changing the actual problem in Cena himself. But it is what it is.
They have Brock Lesnar and Triple H at their disposal and they don't advertise or apparently use them either which doesn't help matters. I suspect they'll go all out next week as a final big sell for the PPV next Sunday.
I'm not even touching the Punk stuff. You can't argue with delusion and Punk marks, well....I'll say no more.