Originally Posted by Starbuck
This is true and I agree that people most likely have been put off by the build. But the likes of Rock etc are enough to pop a bit of interest on their own. If people don't know that they're going to be on the show then you aren't even giving them the option of tuning in, you know? It's just very confusing when you consider the promotional campaign they did for Raw 1000 and the incredible numbers they were able to pull for that. I'm not saying they should and could be doing that all the time but Jesus, I doubt it's a massive job to put a graphic on screen for 5 seconds telling people what to expect for the next weeks show. Like HBK appearing this week for example, why didn't they advertise that last week to let people know he was going to be there? Most likely because they didn't bother to ask him until Sunday because they don't plan for shit any more but that's another story all together.
I guess their thinking is that out of the 4-5 million regular viewers, those that are ordering 'Mania were ordering it regardless of the build up. You could go balls out and pour all of your resources into the TV show, but I don't see that having a significant impact on the PPV buys. I think their only objective was not to hurt the allure of 'Mania and I think they achieved that. Just about.
Seems more prudent to focus on getting the word out to casual non-watchers that BROCK LESNAR & DWAYNE 'THE ROCK' GI JOHNSON can appear on your screen for the generous price of $70.
Totally agreed they wouldn't be over-exerting themselves to flash a 5-second graphic advertising HBK fresh from the swamp, though. Come on Vince.