Originally Posted by x78
Maybe because he booked the appearances himself, whereas Miz was on company business?
Why should it matter if he booked it himself or the company booked it for him? It's still publicity is it not?
The Walking Dead is one of the most popular shows on television right now and having your WWE Champion show up on the talk show afterwards can do wonders for drawing more interest from separate audiences. Also leading a parade in a major city on Thanksgiving is, once again, great publicity that can attract different audiences. It really makes no sense business wise that the WWE isn't foaming at the mouth to promote these appearances and generate more interest.