I always have to chuckle at how much of one big-ass running marketing campaign WWE has become. The Pay-Per-View last night ends with a cliff-hanger? "Tune in tomorrow night to the longest reigning weekly episodic television show in history, WWE Monday Night RAW, LIVE on USA at 8/7 CT. Follow us on Twitter @WWE and use hash tag #RAW to follow all the action!" Then we see the guys come out wearing their newest merchandise in-between "Did you know?" segments & commercials for WWE DVDs.
It's like an Indy promoter handing out flyers & trying to hock t-shirts but on a much, much bigger scale.
I would call the call-ups The Hangmen Three or The Vermin. :-)