Re: JBL>cole period
I like how JBL throws relevant sports and entertainment references when suited to make WWE look less like a closed vacuum, but part of real life. He also tells Cole and Matthews, or whoever he's with to concentrate on the match if they start talking about other storylines, and he puts over the wrestlers in a believeable, not over the top way. To be honest, as I've written in posts before, its pretty clear that he has a lot of creative freedom, he is already set for life and probably only commentates for fun (so he doesn't get the filtering by Vince), which is admirable to say at least and it shows with his performance.
I think it's his veteran way of knowing how to put the product and the wrestlers over.