a lot of hate for Ryback. The guy isn't in a Bret Hart gimmick. It's a brawler character. If you don't like Brawling matches then fast forward, change the channel... But wrestling is more than a couple of 180 pound guys dancing around a ring.
The Wrestler playing the role of Ryback is pretty talented, and is working the character to the best of his ability. He's gotten a really crappy recycled gimmick over just for that he should get a little respect, instead teh hate..
Going forward they've kinda shot themselves in the foot. The reason Goldberg worked as long as he did and would have worked out longer was the NWO. There was a group of big bads for him to have to go through. A ladder for him to climb and get pushed off of only for him to have to climb again. There's nothing like that right now for Ryback. Just a bunch of here and there heels who have no real affiliation whatsoever except for months where you have a 5 man tag match (
So they need to figure out one guy, whoever it may be.. punk if they have to, and make that Ryback's arch rival. This guy screws him at every turn. Every time you think Ryback is going to get somewhere or do something this guy shows up (doesn't even have to be affiliated) and screws him over. run it for a long time let it build, don't let them fight each other for months(like years worth) and put both in other storylines. Keep that as the rocky/austin style background storyline feud thingamabob and he could go on that for a good while. Leading to turns and twists and swerves and wm matches and whatever the hell you want. But they need a long term idea for him now and they need to stick to it if they want the character to last. If.