Your do know that WWE makes most of their money these days off merchandise right?
And I will tell you why ratings don't phase them too much in today's wwe, because you obviously don't understand. The answer is YOUTUBE, Hulu, and all other engines on the internet that can be used in this technology age to view segments you want to see.
There is a reason wwe has a youtube channel and had every other channel blocked from posting their videos, and its because the sheer amount of money they bring in on every "hit" their videos get. Guess which guys generally have the most youtube hits for their segments on youtube? If you haven't guessed yet, its Punk and Bryan, with Cena just behind them.
So yes ratings from a Neilson Box that doesn't even encompass a huge percentage of their fanbase since most boxes are in the southern states (casual hotbeds), isn't taken as seriously by the wwe these days as it was in the attitude era. There are other tools just as relevant to the wwe when evaluating drawing ability.
Why do you,Evil Peter and co.insist on passing off your personal opinion as "Did You Know" Facts?Get a clue.
Year 2012.First quarter.
Merchandise,other sales(licensed) accounted for 29%
of WWE's revenue.YOUTUBE and other digital media
accounted for a mere 6% .Yes, ONLY 6%
.TV and PPV events however hog 61%
of their total revenue.What does it infer?
PPV/TV Ads,Sponsors,Investors are majorly responsible for keeping the WWE brand afloat and NOT the IWC hipsters who watch Punk,Bryan's videos on Youtube - each day,every hour
. WWE is heavily dependent on TV,PPV but you just stated the contrary.
Bork Laser main evented SummerSlam. Result = Best Summerslam buy since 2008
The Great One main evented Wrestlemania 28 . Result = Creates History.
Despite the availability of secondary means such as live streams,Youtube for viewing TV,PPVs events,people are willing to spend money to watch Bork,Guan Sena,HHH,Big Shoe,The Rock Live on PPV .Ratings increase when the said stars make their presence on TV.
On the other hand people would rather see guys like Doll Jiggler,Punk,Bryan on Youtube than on TV.That's probably
why people switch off their TV or change channels when their segments are shown.
Youtube = 6% revenue .
Guys like Punk,Jiggler,Bryan compete for the 61% revenue pie every week .Sadly the net total revenue
is dwindling each year.No profit .Low rating implies less revenue from Ads,sponsers .WCW eventually shut down its business 'cause ultimately they couldnt sustain themselves.
Again ,from the bigger
picture i.e from a business(revenue) standpoint, TV rating means everything for WWE (and wrestlers), contrary to what you've stated .
High ratings = More people are watching = Entertainment = Good revenue
Phil and his sloppy whinny ass = Low ratings
If i could explain in PG terms this is how it goes.
RAW these days is like a plain Plumcake(for good reasons).Cena/Show represent the choco toppings over it - main attraction for viewers .Punk represents other goodies in plumcakes.Every Monday Night Raw people check-in searching for chocolates but alas they dont find it hence many people go away.Few people settle for goodies like punk and thus he gains comparatively higher ratings than rest of the roster.The moot point here is that each week the consumption of WWE's cake is getting less and punk is unable to convert himself into chocolate to attract many viewers .To make matters worse people are getting fed-up with just goodies and the absence of chocolate toppings in plumcake