This is worse than Del Rio vs. Sheamus. I'd assume this is just filler to lead up to an Orton heel turn since I can't imagine this becoming an extended feud. Barrett or Rhodes would have been a better choice though.
Ha, this will put asses in seats. In all honesty, finally a legitimate threat.....chuckle
WWE is filled with 'Good Ol' Boys' in power positions. It is just how it is, and I will keep calling WWE, Pro Wrestling in USA, as well as some of it's fans out on this because it is bollox. I do notice an apparent effort being made to mitigate this somewhat, but time will ultimately tell.