Wheelman for James Ellsworth
Join Date: Jan 2011
Location: Leeds, UK
Re: Ratings obsession?
I don't understand why ratings matter as much in 2012 as they did in 1990. Maybe I'm been a bit stupid.
Whenever I see people talking about Raw's ratings, they rarely take into consideration the DVR numbers. It comes up a lot when I listen to the PWTorch live cast, Wade Keller will spend 10 minutes talking about falling ratings and that the third hour is killing Raw. Now in principle I agree that three hours is too long, but the sake of a ratings discussion could it not just be that more people are either:
A) Recording Raw to watch later so they can skip through the adverts and replays,
B) People are watching the first two hours, deciding they've had enough and recording the third hour for later.
Why does Vince care how or when people are watching the show as long as eyeballs are on it? PPV buy rates are still fairly consistent with last year despite the extra hour on Raw and the introduction of Main Event, so people are still watching enough of the product to want to pay for the PPVs. And in the case of buy rates, in 2012 couldn't it just be that more people can't afford the prices and are watching on streams?
Genuine question, I'm not trying to argue with anyone, I just don't understand why live ratings are a big deal.
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