But I'm sure AD REVENUE has never been higher! And I guess that's what's important - not ratings - when you're a 66-year-old businessman who's done everything that can ever be done in the world of pro wrestling.
They won't continue to get high ad revenue forever with ratings falling the way they are though. The two go hand in hand.
What makes me laugh now is what Vince said when he was introducing the Attitude Era.
Originally Posted by Vince McMahon
We, in the WWF, think that you, the audience, are quite frankly, tired of having your "intelligence insulted". We also think that you're tired of the same old simplistic theory of "Good Guys VS Bad Guys". Surely the era of "The super-hero urge you to say your prayers and take your vitamins" is definitely, passe.
Basically, most viewers back then felt the exact same way about the show as they do now, WWE recognised this and addressed it and made changes. Now over the last few years, they've got straight back to this bullshit and viewers are tuning out in their droves again. It really isn't difficult to see the connection.
I don't want the Attitude Era back 'as was'....I don't want to see crap like Mae Young giving birth to a hand again, women taking chair headshots from men, anything like that. I do want a show though where there's a point to every guy on the roster being there, where you don't have 'Super Cena' hugging babies snd kissing fat girls, 'Super Sheamus' winning every match with the same move, or even the boring 'Super Punk' that we got for the first half of this year
. A show where you have lower card guys featured in backstage segments and a half decent storyline to build them up so that when they come to fight in the ring, the crowd actually gives a shit rather then crap like Hornswoggle being named as the anonymous Raw GM, or that crap on Monday with AJ resigning and being replaced by Vickie. That's truly intelligence insulting to the viewing audience.
Am I, and all the other people who complain each week really asking too much?