Originally Posted by The Lady Killer
Or until MNF ends.
Thing is though, are all those people who've ditched Raw to watch MNF going to go straight back to watching Raw afterwards?
A large part of WWE's problem in recent years has been alienating it's 'core' fanbase to the point of them just not watching anymore and then completely failing to win any of them back, beyond a few very short term fixes like getting Rock/Brock in to boost ratings.
A lot of people, myself included to an extent, only watch Raw out of habit and a vain hope that it'll start making steps to improve again at some point. If I were to break the habit and start watching something else instead, then I'd probably find it difficult to get back into and interested in again if they're still churning out the same calibre of shows as they have been recently. The ratings won't just magically jump back up to what they were a couple of months back even when MNF's finished.
In some ways, I'm starting to think that the wrong company won the Monday Night Wars. At least if WCW had won, they would've inherited a lot of WWF's staff and roster and been able to improve going forward. All I really remember about this week's Raw (apart from the Punk/Vince McMahon stuff) is JBL repeating pretty much every 5 minutes about Vince McMahon 'He beat Ted Turner!'
Rather than focus on putting out the best wrestling show they can manage every week, the McMahons (by which I mean mostly Vince & Steph) are just completely consumed with trying to better Ted Turner's accomplishment's in the media world, even if it means completely bastardizing and dumbing down their flagship programme to do so. Rather than focus on what they have and make it a massive success, they'd rather waste millions of dollars on futile ventures like the XFL, WWE Studios and more recently the WWE Network.
These kinds of things are all that are really important to Vince and Steph, and in the meantime, so long as Raw hasn't sank as low as TNA in the ratings, they don't care what shit they put out so long as they're still getting an income from merch sales and advertising revenue in order to fund whatever other crazy venture that they come up with next in order to attempt to establish Vince and Steph as bigger media moguls than Ted Turner.
But we in the real world know that isn't ever going to happen. Only an idiot would think that something like the WWE Network would become as big/bigger then the likes of CNN, but that's likely the crazy vision that Vince and Steph truly believe. And meanwhile the WWE ship carries on slowly sinking around them as people gradually lose interest and trail off.
I can only hope that last week's 2.5 rating was actually a wake up call to the senile old bastard and his daughter, to pour some of their energy and creativity into improving something they have rather than wasting it on pipe dreams. Monday night's show though suggested to me that there's still a pretty strong vibe of 'must outdo Ted Turner!' with the McMahons. They need to just lay it to rest now. Yeah, their wrestling promotion beat his wrestling promotion and helped to kill it off. But they're unlikely to ever match Turner's lifetime success in media, and they need to just accept that. It's ultimately going to be their failed obsession with trying to turn WWE into some kind of multimedia extravaganza and ignoring why fans started watching their shows in the first place that's going to be the death of them and see ratings dwindle more and more. Not CM Punk, Not John Cena. Not anybody on the roster.