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Do Wrestlers Draw, Or Does the WWE Brand Draw?

  • Wrestlers Draw

    Votes: 251 39.5%
  • WWE Brand draws

    Votes: 384 60.5%
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**The Official Raw Ratings Thread** (Discuss Ratings In Here)

987K views 9K replies 852 participants last post by  Starbuck 
#1 · (Edited by Moderator)
For a list of the weekly rating dating back to January, please click here:

http://www.gerweck.net/tv-ratings/2012-tv-ratings/

RATINGS BREAKDOWN FOR THIS WEEKS RAW 4/9

Raw on 4/9 did a 3.10 rating and 4.29 million viewers. The show was third for the night on cable. The show did a 2.4 in Males 12-17, 2.7 in Males 18-49, 1.0 in Girls 12-17 and 1.1 in Women 18-49 with a 69.3% male skew. It was down 21% from the 5.46 million viewers of the week after Mania show last year, and last year there was no bombshell along the lines of the Brock Lesnar return on the night after Mania show.

In the segment-by-segment, Brodus Clay & Santino Marella vs. Dolph Ziggler & Jack Swagger lost 99,000 viewers.

Backstage with Laurinaitis with Miz an Cena, Marella looking for the Three Stooges and R-Truth vs. Cody Rhodes gained 255,000 viewers.

Lord Tensai vs. Yoshi Tatsu lost 415,000 viewers.

The mic work between C.M. Punk and Chris Jericho in the top of the hour segment gained 379,000 viewers to a 3.19.

Punk vs. Henry and the post-match with Jericho pouring beer all over Punk, as well as the quick Del Rio vs. Ryder match lost 169,000 viewers.

The Three Stooges in-ring segment lost 240,000 viewers and was the low point of the show at 2.90.

The Brock Lesnar interview gained 423,000 viewers.

And the Cena vs. Otunga match with Lesnar run-in gained 301,000 viewers, which is a very weak overrun number, finishing at 3.42.
 
#898 ·
It goes to show people know when to tune in.

The road to Wrestlemania starts the night after the rumble and everyone wants to see whats in store for WrestleMania.

Very happy the episode was VERY good, that will greatly help next weeks ratings.
 
#900 ·
That's a tremendous number. Triple H being advertised obviously helped, but the biggest factor is obviously the Road to WrestleMania beginning. The entire show was a great one. I'm interested in seeing the breakdowns.

Give the fans a great show and reason watch and they'll definitely watch. Great number.
 
#902 ·
The crackdown on internet piracy is helping the numbers. Far fewer people streamed the Rumble or were able to download the show and therefore tuned in to RAW to see the results. I wont be surprised at all if PPV buys go up. Hell that probably explains TLC's buys going up.

So I don't think that many people were tuning out I believe more people were watching online than ever before. Now that they can't do that or are afraid that they'll get in trouble, ratings and buys will go up if they still want to watch.
 
#907 ·
...

I am disappointed.

Not ONE single "BRYAN=RATINGS!" post in this thread. (Not that it's true or not true or that Bryan had anything to do with Raw ratings, but you'd expect it at least).
 
#908 ·
Obviously it's thanks to DB. Everyone thought the match in the second hour was the ME so they tuned out after the match was over which explains the dip between hour 1 and hour 2. SD'll probably get great ratings too because everyone's excited to see what DB's gonna do following his epic victory over the current WWE champion.
 
#917 ·
Apparently Heel Bryan is a ratings magnet. Advertising Triple H's return, night after 'Rumble effect and Road to WM beginning all contributed as well, 'course.
 
#923 ·
RAW after the Rumble since 2007: () is the increase or decline from the week before.

1. 2007 - 4.17 rating (+3.2%), 5.45 million viewers (-3.1%)
2. 2008 - 3.87 rating (+9.4%), 5.71 million viewers (+16.7%)
3. 2010 - 3.63 rating (+1.1%), 5.29 million viewers (+2.9%)
4. 2009 - 3.60 rating (-6.9%), 5.17 million viewers (-9.9%)
5. 2012 - 3.55 rating (+11.6%), 5.22 million viewers (+13.1%)
6. 2011 - 3.48 rating (+5.8%), 5.28 million viewers (+7.8%)

2009 was down because of the big Vince/Orton segment from the week before which got a huge overrun number if I remember correctly.
 
#924 · (Edited)
Nice List

But this said it all

Q:
Are Household ratings irrelevant form of measurement when looking at ratings? No one seems to mention them anymore


A [Ted Linhart (SVP of Research at USA Network)]:

Good Q. Yes HH started being irrelevant in 90s.
Total viewers for bragging rights & 18-49 (rating or viewers)for revenue generation are it

-------

+The number of households a Show needs, for 1 rating point, changes every TV/Nielsen-Season.

HH-numbers for USA Network since the 07/08 season

Season - Households(000)
07/08 - 96442
08/09 - 98438
09/10 - 99174
10/11 - 100172
11/12 - 100480
 
#925 ·
Interesting quote from the Observer for the "RATINGS ARE NOT IMPORTANT!" people:

There was no talk whatsoever about “Tough Enough,” which given they were talking about U.S. television
future, would indicate USA Network has decided to pass on doing a second season. However, McMahon
announced there is a plan in place to add a third live hour on Monday nights, starting at 8 p.m., that would
essentially be a Raw pre-game show. No date was given for the start, nor much in the way of details of
what the show would entail.

For the same reason, “Tough Enough” was a risk because even though the ratings were far stronger than
Ultimate Fighter going on at the same time, that wasn’t good enough for the USA Network, the No. 1 cable
network in prime time.

Any first-run show airing in prime time on the USA Network that has to do with pro wrestling, because pro
wrestling shows draw far lower ad revenues than the network dramas, can’t be a drain on the company’s
prime time average,
which means anything below a 2.4 or a 2.5 rating is not going to last.

NCIS reruns usually do in the 2.7 range in that hour. When WWE does a three hour Raw, the first hour
usually does about the same 2.6 or 2.7. So they would have to maintain that level, and most likely there
will be no wrestling in that first hour but simply a build for Raw. In addition, those 2.6 or 2.7's usually came
with a big match in the first hour. They’d have to maintain a number like that weekly or the show would be
in danger. “Tough Enough” was well received, but in the end, it drew well below USA Network’s prime time
average.

Doing a show like that also indicates a lack of paying attention or ignoring of history at worst, or at best,
pretending previous history of the industry doesn’t apply to them. Nitro did the same thing in the late 90s
when it expanded to three hours and those in the company felt that was the kiss of death. And WCW had
far more talent depth at the time.
Every year ratings is going down more, this year with the most "2.0s" since 97, And WWE today without USA will never do above 3.0, maybe just for March.
 
#926 ·
That is rather interesting actually. I guess all those reports about them panicking over 2.7's had something behind them after all lol. But if TE wasn't getting a 2.6/2.7 I don't know what makes them think that putting a pre-game type of show in it's place is going to do any better. 3 hour Raw's only work best when there's an actual reason for having them. If people aren't tuning in for Raw as a show on it's own, they're hardly going to tune in for a pre-game show on it beforehand.
 
#927 · (Edited)
It is intersting, but what I don't get is if the fact is that Pro wrestling shows draws less advertising revenue than network dramas, then why does USA want to put on 3-hrs of pro wrestling every monday night? That just makes no sense from a business standpoint, if true. Specially since a "pre-game" show for Raw is likely to draw less ratings than TE did.

Not sure how much "faith" I really have in this Observer report, the report would carry alot more wait if it was coming directly from USA or NBC Universal for me. To me it jsut seems the Observer trying to add validity to their own report of the WWE panicking over ratings.
 
#928 · (Edited)
Meltzer said that Vince wants to add another hour which would be stupid decision anyway, but can't do it unless he draw above average numbers for USA. And we all know that other than January-March, he's struggling to do above 3.0 for RAW so it's not going to happen. The point is the RAW average and the importance of the ratings to the company, without the TV deal, they're out of business.

To me it jsut seems the Observer trying to add validity to their own report of the WWE panicking over ratings.
It's not, you can see that with the Cena/Del Rio title change right after a 2.7, Meltzer said before the NOC PPV that Del Rio is probably going to lose because Vince was in panic mode after RAW.
 
#929 ·
I definitely agree that without their current TV deal the company would be in major trouble (which is another reason I think they are going to do everything possible to make WWE network a sucess, just so they have a back-up for their current TV set-up in the unlikely event something would go wrong with it)

I don't think their current TV deal with NBC Universal is in that much trouble to be honest though, pretty sure it just got extended again either last year or the year before. I guess whats confusing to me is the most the reports I've seen or read said that USA wanted more 3-hour Raws and Vince didn't want to produce that much programming, but like any "dirtsheet" those reports could be false as well.
 
#930 ·
As noted before, the January 30th RAW Supershow did a 3.55 cable rating and 5.21 million viewers. This was the most-watched RAW since May 23rd, 2011.

In the segment breakdown, the opener did a 3.90 quarter-rating. Randy Orton vs. Dolph Ziggler lost 580,000 viewers while Tyler Reks vs. Brodus Clay lost 166,000 viewers. CM Punk vs. Daniel Bryan gained 219,000 viewers to a 3.54 quarter-rating - which is actually a weak gain for that time slot.

The Miz vs. Kofi Kingston lost 231,000 viewers while The Rock's video lost 329,000. Eve Torres vs. Beth Phoenix and the Kane vs. John Cena brawl gained 325,000 viewers. The segment with Triple H, John Laurinaitis and The Undertaker gained 753,000 viewers.


Source - Wrestling Observer

I find it to be refreshing that a Wrestling Match actually gained viewers for once. The whole "this is actually weak" for this segment is irrelevant to me when it's a 3.54
 
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