Raw on 1/31 did a 3.48 rating and 5.29 million viewers. It was the most viewers for an episode of Raw since 3/29 (the
night after last year’s WrestleMania when Shawn Michaels did his farewell) and the highest rated episode of Raw since
8/30 (3.50 rating for the 900th episode celebration and also just before football season started). It was the fourth highest
rated show on cable for the night, with 66% male viewers (back to normal skew after low women numbers last week).
In the segment-by-segment, they opened strong after the Rumble at a 3.81 quarter, and were doing the TNA pattern of
not keeping the audience until a strong overrun. Santino Marella & Vladimir Kozlov defending the tag titles against
Husky Harris & Michael McGillicutty lost 784,000 viewers, which is horrible. I mean, like among the worst numbers you’ll
ever see. The deal where Randy Orton punted Harris and the Jerry Lawler-Ted DiBiase confrontation gained 337,000
viewers. Daniel Bryan vs. Tyson Kidd lost 304,000 viewers. Edge vs. Miz in the title vs. title, where they sent out John
Cena at the end, gained 222,000 viewers, which is better than last week, but terrible for the 10 p.m. slot. There was no
drop this week in Male teens as it was up 4.3 to 4.5, although again that’s less then the usual gain. Eve Torres & Natalya
vs. LayCool plus the Great Khali-Mark Henry vs. Usos dance-off lost 129,000 viewers which is good for that time slot.
The preview of â€oeThe Chaperone― lost 172,000 viewers, which I’d also consider good. The Raw Rumble match gained
1,198,000 viewers, which is excellent, and did a 4.04 final quarter, the first time an overrun has broken 4.0 in a while. I
think we can count on a second Rumble on television the day after the Royal Rumble as an annual tradition based on
those numbers.