Wheelman for James Ellsworth
Join Date: Sep 2009
Ratings DON'T matter to us
Why are we all interested in ratings again? Do any of us work for WWE or benefit from these higher ratings? Do more people watching wrestling make or break your enjoyment of the product? Do high ratings while your favorite superstar is champion make him some sort of a better wrestler? I seriously don't see why ANYONE cares about this. If I liked watching two and a half men I sure as hell wouldn't be concerned about the ratings it gets every week, I would just care about the show itself. What people seem to be doing is drawing a correlation between the quality of the show in THEIR opinion, to the ratings. You think what makes a good show in a lot of your opinions is what will make more people watch? I bet not.
Bottom line, WRESTLING IS NOT "COOL" ANYMORE. It has NOTHING to do with the characters or who is champion. Being champion doesn't mean a SINGLE thing to ratings. All it means is youre in the last match and you carry around your belt. The problem? WWE has gathered a strong following from kids and they are not a reliable demographic. These last few years have had so many childish story lines that new people wouldn't dare to tune into this "new era" simply because wrestling tarnished it's name. So where does that leave those old hardcore wrestling fans who want to see two men beat the crap out of each other in a serious environment? That answer is UFC. WWE lost that demographic to UFC and is now seen as a scripted, little brother to it. WWE claims it doesn't compete with UFC, of course it doesn't, it can't. But they wanted that, they wanted that "new younger demographic", and they got it. But they will sure as hell not be able to get back older fans for a very, VERY long time.
Unfortunately, simply changing to an edgier product won't help things. In fact, it might hurt things. Children will stop watching because their parents won't let them, and wrestling will still be 2nd to UFC if they try to appeal to an older demographic. WWE is content with their loyal fanbase of 4 million and that 2-3% (50-100k) that buy the PPV's.
WWE is more of a circus act than anything else now-a-days. But honestly that's what WWE wanted. More money is made off of merchandise. They can sell those silly Cena shirts for like 30 bucks each to every kid, plus an additional 60 or so for the ticket. Ratings and demographics are just a tool for what ads should be shown and how much the station makes off of them. Sure WWE would like to have more people watching their product, but this isn't really where the money comes from. WWE has a strong enough amount of viewers that jumping between a 3.0 and 4.0 is meaningless. And by any great miracle that WWE does pull in older and new fans, they won't be spending 40-60 bucks on these horrid makeshift PPV's. Watch the show and enjoy it for what it is. I'm sure WWE pays qualified people to look into these things, not us.
1)Ratings should not matter to us. Your favorite wrestler being a draw or not does not make you a better fan nor does it make the person you like better than other people's favorite wrestlers. People always try to battle other people to see whos favorite is better.
2)Ratings to the WWE matters somewhat, but little can be done to improve it. And what can be done doesn't involve storyline or character changes. Most of the money is made on Merch/PPV purchases/Tickets
Last edited by BreakTheWallsDown2; 01-04-2012 at 10:43 PM.