All Raw TV Ratings, Buys, Draw Talk Here - THE RATINGS WAR PART V - LOL Ratings - Page 8 - Wrestling Forum: WWE, Impact Wrestling, Indy Wrestling, Women of Wrestling Forums
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post #71 of 5524 (permalink) Old 04-07-2016, 09:05 PM
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Re: **All TV Ratings, Buys, Draw Talk Here** - THE RATINGS WAR PART V - LOL Ratings

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Originally Posted by Legit BOSS View Post
It's actually a risky and brilliant business strategy. Like you said, it could have cost them a lot of money to give away Wrestlemania for free to new subscribers, but here are the benefits to the gamble:

1. Hundreds of thousands of free subs from Wrestlemania try the rest of the Network and get addicted.
2. Free subs turn to paid subs.
3. They get a boatload of new paid subs for the month of April, with a potentially disinterested minority deciding not to renew.

So yes, they may have lost some money by giving away their biggest event for free, but you've got to spend money to make money, and it's beneficial in the long term to get as many people as possible to try the Network before they buy it, like a crack dealer.
They did luck out and it worked out to their advantage, but it's not something that I would do again, especially for their bigger events. But I do get why they did it and the implications behind the decision. I think they ended up with something like 1.8 million subs, which is a fantastic number.

If I were them, I would configure something to work around the whole email deal though. Anybody can just make a new email to utilize one of their free subscriber months, of which there are a huge amount of. Maybe something to recognize the use of a credit card number, and to only allow a number to be used for one account only.
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post #72 of 5524 (permalink) Old 04-07-2016, 09:09 PM
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Re: **All TV Ratings, Buys, Draw Talk Here** - THE RATINGS WAR PART V - LOL Ratings

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Originally Posted by Dr. Middy View Post
They did luck out and it worked out to their advantage, but it's not something that I would do again, especially for their bigger events. But I do get why they did it and the implications behind the decision. I think they ended up with something like 1.8 million subs, which is a fantastic number.
Exactly. Lets say 1.2 mil become paid subs and they never see those other 600,000 people again. They've still made $12 million for the month of May by converting the majority of first timers. In this scenario, they've given up $6 million to make $12 million. As long as they make more money than they lose, they're still winning.

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If I were them, I would configure something to work around the whole email deal though. Anybody can just make a new email to utilize one of their free subscriber months, of which there are a huge amount of. Maybe something to recognize the use of a credit card number, and to only allow a number to be used for one account only.

Yeah, because some people figured out awhile ago that you can just cancel and sign up repeatedly without ever paying.
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Last edited by Legit BOSS; 04-07-2016 at 09:13 PM.
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post #73 of 5524 (permalink) Old 04-07-2016, 09:14 PM
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Re: **All TV Ratings, Buys, Draw Talk Here** - THE RATINGS WAR PART V - LOL Ratings

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Originally Posted by Dr. Middy View Post
They did luck out and it worked out to their advantage, but it's not something that I would do again, especially for their bigger events. But I do get why they did it and the implications behind the decision. I think they ended up with something like 1.8 million subs, which is a fantastic number.

If I were them, I would configure something to work around the whole email deal though. Anybody can just make a new email to utilize one of their free subscriber months, of which there are a huge amount of. Maybe something to recognize the use of a credit card number, and to only allow a number to be used for one account only.
I think the WWE has caught onto that. But I gave my sister my email address and now she has full access to the Network.
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post #74 of 5524 (permalink) Old 04-07-2016, 09:18 PM
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Re: **All TV Ratings, Buys, Draw Talk Here** - THE RATINGS WAR PART V - LOL Ratings

^^^ They only got about 300-400k subscribers on the free trial.

The 1.8m number is total subscriptions including paid.

You seem to have implied that they got 1.8m new subscriptions for Wrestlemania and that they would capable of retaining 1.2m of those which is well wide of the mark.

Unless I've misinterpreted your post, but that appears to be what you are saying.
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post #75 of 5524 (permalink) Old 04-07-2016, 09:23 PM
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Re: **All TV Ratings, Buys, Draw Talk Here** - THE RATINGS WAR PART V - LOL Ratings

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I think the WWE has caught onto that. But I gave my sister my email address and now she has full access to the Network.
They havent fixed it yet, I can tell you that for sure . They really should though. I'd probably pay the 10 dollars if I have to.
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post #76 of 5524 (permalink) Old 04-07-2016, 09:33 PM
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Re: **All TV Ratings, Buys, Draw Talk Here** - THE RATINGS WAR PART V - LOL Ratings

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WrestleMania reached 1.82 million global households on WWE Network alone, making it the most-watched WrestleMania in history, with pay-per-view data still forthcoming.
1.82 mil is the number of people who watched Wrestlemania live, and by the end of 2015 they had 1.2 mil. Lets see how many they maintain through the month of May to assess their profit.

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post #77 of 5524 (permalink) Old 04-07-2016, 09:58 PM
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Re: **All TV Ratings, Buys, Draw Talk Here** - THE RATINGS WAR PART V - LOL Ratings

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@Dr. Middy


1.82 mil is the number of people who watched Wrestlemania live, and by the end of 2015 they had 1.2 mil. Lets see how many they maintain through the month of May to assess their profit.
Yeah the 1.2 is a bad number they conveniently left it out and just kept talking about 1.8 subscribers they had but the amount of people who will forget to cancel will put it to a decent number.




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post #78 of 5524 (permalink) Old 04-07-2016, 10:08 PM
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Re: **All TV Ratings, Buys, Draw Talk Here** - THE RATINGS WAR PART V - LOL Ratings

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1.82 mil is the number of people who watched Wrestlemania live, and by the end of 2015 they had 1.2 mil. Lets see how many they maintain through the month of May to assess their profit.
I'm just as curious about the number who will remain subscribers once this free month ends. I wonder if it'll be a steep drop or not.

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post #79 of 5524 (permalink) Old 04-07-2016, 10:10 PM
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Re: **All TV Ratings, Buys, Draw Talk Here** - THE RATINGS WAR PART V - LOL Ratings

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Yeah the 1.2 is a bad number they conveniently left it out and just kept talking about 1.8 subscribers they had but the amount of people who will forget to cancel will put it to a decent number.

1.2 mil is not a bad number by any means. They significantly increased their profit and amount of subscribers from the previous year:
http://variety.com/2016/digital/news...rs-1201703281/

Quote:
WWE pinned 1.22 million paid subscribers for its over-the-top WWE Network as of the end of 2015, up 72% from the year-earlier period, as revenue for the segment rose 60%.
Quote:
WWE Network revenue for the fourth quarter of 2015 increased to $37.2 million from $23.3 million in the prior-year quarter.

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post #80 of 5524 (permalink) Old 04-07-2016, 10:47 PM
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Re: **All TV Ratings, Buys, Draw Talk Here** - THE RATINGS WAR PART V - LOL Ratings

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Originally Posted by Legit BOSS View Post

1.2 mil is not a bad number by any means. They significantly increased their profit and amount of subscribers from the previous year:
http://variety.com/2016/digital/news...rs-1201703281/
Sure they got some profit but something like UFC 196 had 1.5 million and that was at 65 dollars compared to the 10 bucks that the network cost.

WWE's stock went down because of that number and they got a lot of ESPN hype for Wrestlemania and I am pretty sure WWE were predicting 1.5 paid subs from what I remember from Meltzer's show.

Their was a reason they give a fake number at the conference call.




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