the man is the definition of a boring worker. same tried, tired routine that appeals to 12 year old retards. his little catchphrases may have been funny 13 years ago, but now it's again, just old and tired. that's all he is now, an old, tired, roided up piece of shit.
Who gives a shit about the casuals or the money, I want less casuals watching thank you very much. He's not even that hated compared to other guys, and I doubt he cares what us mortal souls think. The amount of love shown towards him by his arse licking squad in the WWE section balances it out perfectly anyway.
Your WWE Champion should be on television, he should be at house shows, he should wrestle on cable television.
Its not like John Cena doesn't bring publicity to WWE. Its not like WWE doesn't have enough publicity as is. What Rock brings media wise is insignificant to WWE in its current form, unless he is actually in the ring.