People felt compelled to watch in the late nineties because of the ratings war. What WWE needs is some competition. That's why their ratings are in the shitter. They've been down ever since Turner's Shit Circus went out of business. The roster split doesn't help because no one takes it seriously. When the ratings went down, the writers panicked and just started fucking up more and more. Predictability isn't the problem here. Quality is. Besides, when you have some crazy swerve or turn every other week, that gets predictable.
-Your Thizzlamic Correspondent.