Yujiro needed that win for their feud to mean anything. I honestly would have been shocked if Makabe won again.
The world title picture is so completely stale right now. If Okada was champion, he would have fresh matches against everyone. His character didn't need much development, its already there.
As a result of him losing, the hottest guy in all of wrestling had all of his mystique and presensce removed. It was bad enough he lost at Dominion. That decision ALMOST makes sense if he wins it back at WK, but the way it shook out has destroyed him it factor and derailed what made him so unique.
The world Title should be the most important thing. Having it on your best or most captivating wrestler should be a priority. Tanahashi hasn't been captivating for years and there are at least 4 guys better than him. That bad booking decision decision ruined not only Okada but the entire main event picture for a while. Not that Tanahashi is all that bad...just stale. He should have been booked as the first guy in forever who has Tanahashi's number. Instead, he now looks like a fluke who just got lucky once, pushed with the sole intention of losing to Tanahashi, and for no other reason.
-You are mixing up personal taste with bad business moves. You might feel that the world title scene is stale, and hell, I kinda agree with you. But New Japan has been doing amazing business with Tanahashi on top and him winning at WK hasn't affected their numbers one bit. Could they have done better with Okada on top right now? I find that hard to believe when the company is still growing after Wrestle Kingdom. It's not like they hit a wall.
It's fine if you think that Okada losing at WK was a bad move because YOUR interest has been affected. But you are making look like it's affecting New Japan when that's just not the case.
-Okada's star power hasn't been affected. Fans still treat him like a big deal, he still gets big pops and is still over very much over.
-Have patience man. Okada is young as hell. and there's not 1 puroresu Ace who hasn't faced adversity before. This CHAOS vs Suzuki Gun is perfect for Okada just like WAR vs New Japan was perfect for Hashimoto or the Jumbo feud was perfect for Misawa. This things take time in Japan and they normally work.
-New Japan hasn't miss the boat because the chance for Okada to be big is still there and most importantly, they are doing great business right now so they don't need to rush things.
Again, I understand you feeling like NJPW missed the opportunity to be (in your opinion) interesting in all fronts. But the truth is they are doing fine right now, most of the fans that matter to New Japan are supporting the product like they haven't in a long time so there's no reason to panic.