Time to fantasy book, Oh boy!
Like other have said, have him stand up to Ryback. It'd go down like this.
-Cue backstage segment; Ryback confronting Brad Maddox about wanting a challenge.
-Ryback says he wants a better challenge than the little pipsqueaks like the ones he's been facing.
-During the "pipsqueak" link, Sami is walking by in street clothes texting or looking at his phone. When Ryback says "pipsqueaks", he says it with emphasis while pushing Sami Zayn into a pile of craptheyleavearoundbackstage.
-Ryback continues on as the camera has shifted away from the downed Sami Zayn. A few moments later, mid-sentence, Ryback is shoved aside and beaten down.
-Camera pans up to reveal Sami, commence markage
-Crowds on fire anyway because he took down Ryback.
-Sami walks away all nonchalant.
-Next week, Ryback barges into Maddox's office.
-"The hell was that? I'll tell you what that was, that was a mistake. I want names."
-Brad's all "Just some NXT prospect who was catching a view backstage."
-Ryback's like "Next week, I want him in that ring. Make it happen, or you'll take his place — with or without a sanctioned match."
-Next week arrives, Sami beats Ryback by rollup, commence feud, adalskdjalskajsd until he wins a title someday.