He won't be the face of the WWE, the face of the WWE title goes to the #1 face. He will most likely be heel for most of his career. He'll probably become the #1 heel, though.
If there was anyone to break the squeaky clean pg image the wwe has, it'd be ambrose. Not to bring back attitude era, cause that's stupid, but to at least make him edgier than everyone else, so he sticks out, that with his promos would be fuckin amazing.
PWInsider.com is reporting Dean Ambrose may have injured his shoulder Thursday night in a match against FCW Champion Seth Rollins.
Reportedly Rollins gave Ambrose a suplex and Ambrose appeared to have injured his shoulder. Ambrose has been working dark matches at WWE events and is rumored to make his debut on the main roster soon.