Ayatollah of Moral turpitude
Join Date: Aug 2011
Location: My giant Igloo with built-in Wi-Fi
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Re: i$e's Magical Music Megapost
Very well written article i$e, couldn't have done a better job myself.
Viral marketing has become very beneficial for the struggling artist regardless of piracy. The "pay as you wish" option has also become much more attractive, though bands with an integrated loyal fanbase tend to reap the rewards of this since they already generate massive traffic and make tons of money off merch and concert sales alone. A relatively unknown artist would benefit from being on Bandcamp for the small exposure, and likely wouldn't make that much less than if their albums were being sold. The market is overly saturated right now, if you're not signed to a major record label, the only way you'll ever gain traction is by word of mouth, and piracy plays a big role in having your music easily accessible to the public.
I've been guilty of hitting Groovshark (i'm Canadian, last I checked I couldn't get Spotify) for the odd tune, I think we've all been guilty of this one way or another. If I really like what I hear, i'll support the artist. I purchased all of Echaskech's albums off Amazon the other day, and i'm a frequent itunes customer. Piracy cannot be stopped, but it can be quelled, and by offering a more attractive alternative is the way to go. Netflix has accomplished this for movies and it's worked wonders.