So... I had an "epiphany" yesterday regarding heels, and why so few are hated nowadays. Granted, I kinda already knew this, but it was just cemented as a fact yesterday, and here's my story (hopefully an entertaining read for all of you)...
... so I was at a friend's house and there were several people there. One of them brought Mario Kart Wii and we ended up playing a cup, 4 players, with the 3 losers passing on the controllers, and then we go to another cup. I started out, and won, every single time. Not just that, but I would constantly make comments about the others' skills, declaring myself "the champ" after a couple of rounds, acting like an all around douchebag, and almost always winning (I lost a race here and there but was always in first at the end of the cups).
Anyway, before I knew it, everyone was cheering anytime I fell off, anytime I got hit by a shell, shrunken down by lightning, and sometimes people playing, if they had a star and could, would go out of the way to ram into me... and so on, so fourth. Anytime someone else won a race, everyone would cheer, even once someone got their name chanted in the room... and yeah...
I was a slimeball, piece of shit, but most importantly, the dominant player/"heel" of Mario Kart Wii last night. In relationship to the room, I was getting more heat than any heel in the WWE, and maybe even all time. Although I didn't get death threats or stuff thrown at me... so probably not the latter. But still it opened my eyes to just how important it is for a heel to be dominant. People don't hate cowards/losers, they pity them. People are only annoyed by cheaters to a degree, but it's those that are dominant and truly back up their bark, combined with being a complete douchebag that really get people to hate them at something.
And then of course the pay off... one of them did finally win a cup over me and it was a house of NY Giants fans after they win the Superbowl. I took my walk of shame, and didn't get to play again.
So yeah, if WWE would make their heels dominant and dickish, not cowardly and dickish (unless they want them in the mid-card), you'd see more heels getting Vickie-level heat on a consistent basis... well... except the rare few who just can't maintain heat (*cough*DELRIO*cough*).
And I don't mean dominant as in being able to physically push around anyone you want (although that works), but just in general being able to win, sometimes fair, sometimes cheating if they really want to protect a face. Or even sometimes just getting lucky.
It's why guys like JBL and HHH were such hated heels. Though I can't remember HHH 100%, I remember JBL never lost on TV during his WWE Title reign except maybe once or twice.