Re: Obsession over low ratings and buy-rates?
Well contrary to what seems to be the popular opinion. I take great notice of the ratings and examine it. Not to judge whether I personally like the wrestlers, but rather to see who's getting more over.
The reason Cena is the top face in the company, and probably will be until he retires and quickly becomes a member of the Hall of Fame (Like Edge and Shawn) is because he usually is the most popular to all areas OUTSIDE of WWE. Rock and Cena was pushed as the biggest feud because those two wrestlers are the ones most known by audiences outside of the IWC (Which has their own grading scale for wrestling. It's not a bad scale, but it's not an official grading scale. All that the IWC provides is how much they buy shows PPV Streams Via The Internet)
Ratings are basically markers on who's watching their shows live via Television (Not Free-Stream) and who's DVRing their shows. They feature how popular the product is, and how much money their shows will get to have advertisements on their shows and therefore how much more money The McMahons receive to spend on WWE and WWE Related Products. (WWE Films, Buying Huge Venues so even more fans can go attend PPVs and Wrestlemania events, and of course, paying their high class wrestlers)
Ratings also are important in deciding the fates of shows at points. Take WWE's biggest (And Only) Rivals WCW and TNA.
During the Monday Night Wars, WCW and WWE became increasingly popular on getting people to watch the shows. Ratings were at some of their highest during that period. WCW got tons of ratings for taking the WWE's old audience and twisting the story it used to know and love. Then WWE made an entirely new audience with the Attitude Era. Taking the ratings WCW used to have. (Oh and WCW having Vince Russo making their decisions wasn't helping either.)
The Monday Nights Wars put WCW out of business and had WWE buy it up. Then the next Monday Night Wars almost put TNA out of business. Until they moved back to their current Thursday Night Programming (In Which TNA beat WWE Superstars in the Thursday Night Wars that no one really cared about)
The Better the ratings, the easier it is to pay for risky ventures. That's why I care about the ratings.We