Sandow is better...
After realizing that Swagger, Alberto, and now Ziggler have all played the heel role, and have become WHC it became very obvious that Sandow is by far the best heel out of all three of those mentioned. Taking nothing away from either of those three men, but Sandow is just better. Damien has his gimmick down perfect, paid his dues, and has been with the WWE for 10 years. None of those men as heels could draw the reaction from the fans like he does currently. He is the best heel not holding the World's Heavyweight Championship. Obviously this is a matter of opinion, but I find it to be very obvious that his heel character is far better than most of what the roster has to offer.
Put it this way. If Sandow were to start a feud with Ziggler, Sandow would come out the heel, and Ziggler would go over as the face. Sandow is that much better of a heel that he could put Ziggler over as a babyface. Sandow has mastered his character, and I think it's a damn shame he doesn't have the WHC around his waist. Honestly his mic alone is enough to put him in a WHC main event match. He is no rookie at all, and I think it's only a matter of time before he is the WHC. His work with Cody is ok, but would prefer to see them split. I would imagine that he may likely first, put Cody over as a credible face. Sandow is similar to Daniel Bryan in a sense that he can lose, but still have plenty of credibility with the fans no matter what.