Re: Lance Storm
I don't think anyone ever said that Lance Storm's character isn't boring. Of course it is. And WWE knew this from seeing him in ECW and WCW, before he came to the WWE. Which is why WWE booked him the way they did as a guy who is a good wrestler, but a boring character. They had some fun with it, and it got Storm over, in the process. That's what you call good booking. Something we rarely see these days.
Credit to nemesisdivina