Re: Will WWE's PR quest ever pay off?
When they stop being hypocritical, it'll work. You can air all those bullshit "Be A Star" promos all you want but it doesn't mean shit when you've got some of the most popular making fun of the "bad" guys. As for GLAAD, it was bullshit from the start. They only partnered with them after Cena caught heat for all those gay jokes he threw at The Rock. As for Make A Wish, it won't really make them stand out at all. ESPN has segments every year where people get to spend time with an athlete. It's nothing new. Plus, they only really show Cena making all these wishes which I'm willing to bet is only a handshake, maybe a 15 min convo, an autograph, some gear and a pic. I bet they never aired Daniel Bryan spending time backstage with that kid. They could at least have Cena bring a kid to the ring and let him meet all the other wrestlers and maybe even have his own little match or entrance or something similar to what the athletes do on ESPN. In this day and age, taking pic with sick kids and signing a shirt or two ain't shit when you have other athletes and sports franchises having some people become honorary members of the team and shit. I doubt that people will ever think "anti-bullying" when they think WWE. The promos alone ruin it for them. I'm sure Cena dropping shit on Ziggler and AJ didn't help either. It's not bad to acknowledge it but they shouldn't try to shove in a promo every show.