I wouldn't say I mark out or anything like that when it is brought up. But it is much more enjoyable hearing the phrase "WWF" or seeing the scratch logo again without it being censored/blurred on a regular basis.
Its just an awkward moment when it happens. It reminds me off how bad the current product is, and somewhere I know Cena is in the back screaming: "YOU SAID A BAD WORD, THINK OF ALL THE CHILDREN....ALL THE DYING CHILDREN."
I love it. It feels like the WWE is taking baby steps towards fully accepting 'WWF' back into their lives. Right now they can show old footage, but don't think that they won't be lobbying to be able to sell merch with that logo on it.