WWE have been in a big lull phase for quite some time now. There are a lot of things that I could label as factors as to why: WCW & ECW dying, ROH becoming so poor, switching from OVW to FCW for developmental, going public with the company on the stock exchange, The Rock & Austin & Brock leaving, etc. There are a lot of things (much like a lot of reasons why WCW died).
To me, it's to the point where there are so many things wrong with the current product that now little things greatly irk me more than they should because the shit heap is now so large. A recent example would be how they do the camera crowd shot during backstage promos. Or how since moving to 3-hours that somehow equates to LESS entrances for the wrestlers.
The actual wrestling itself I would say has improved. However none of the matches mean anything, have any heat, barely have any storyline & wins/losses & titles don't matter, so who cares? Wade Barrett just won the Intercontinental Title from Kofi Kingston but no one gives a shit.
I used to anticipate shows, have fun watching the shows & then look forward to the conversation with friends about the shows the next day. Now I don't care if I miss the shows & sometimes actively seek out other options instead, I have no anticipation whatsoever & when talking with friends that are still wrestling fans, we talk about when it used to be good or all the current problems. It's depressing.
It hasn't lasted 10 years....
2002-2004 was the post monday night war era(aka "Ruthless Aggression era"), 2005-2007 was the era that was supposed to be the new era in WWE(having torch passed from the monday night war stars to the next generation of stars,but that "era" failed) and 2008-present is really the "transition era".
I agree with Berserker's Beard because those "eras" sucked shit too. Who the fuck cares about Edge, of all people, being a 700 time world champion & Hall of Famer? Give me a fucking break.
March 26, 2001 was when WCW died. It's no coincidence that including the Alliance "Invasion" bombing, that is when wrestling started to really suck. That led us right into the decade long "John Cena Era." Which has sucked. For ten years.