Everybody looks the same. The WWE prototype look is boring as Hell.
What happened to the costumes? It went beyond ring attire, it was a costume. Lets look at an Intercontinental Champion level guy, when that meant something.
Here we have the flamboyantly sexual and sexually ambiguous heel gimmick, visually and verbally and physically carried off to perfection. Who did he feud with? A Real Man's Man type called Razor Ramon.
Look at that. You could literally be Razor Ramon or Goldust for Halloween. And people would know you were Goldust or Razor Ramon just the same way you could dress like Captain Jack Sparrow or Travis Bickle.
Okay, Wade Barrett doesn't even have the coat and the rose any more. He's a buff guy with his shirt off.
You know why people think wrestling is kind of boring lately? Because visually it is boring!
Compare Rowdy Roddy Piper to Drew McIntyre. He pranced out to the ring with bagpipes and worked matches in kilts! He had that badass jacket. You can dress like Rowdy Roddy Piper. Now explain Drew McIntyre to me. Drew McIntyre is basically Wade Barrett, right? If you didn't watch wrestling you could be easily confused as to who is who. Nobody would mistake Goldust for Piper or Steamboat for Savage.