Hopefully, after VKM steps down as Chairman and CEO it will get better. Right now he is making the final decisions on things, and like Cena said, he has lost his touch. The writers write a script then it goes to Stephanie then to Vince, if Vince doesn't like something it gets re-written. I believe this is the problem with the WWE is that Vince is essentially the one writing the script, not the writers.
It also is why talent gets used wrongly, if Vince doesn't like someone they don't get used, and if Vince/Triple H likes them they get a push, this leads to Triple H and Vince fighting when they disagree on who they like.
It just isn't the storytelling, but knowing what the audience really wants. Right now, the WWE either relies on flashy moments to grab attention with no substance to bolster numbers or they appeal to the casual mindset with infantile/third rate soap opera storylines.
People keep bashing the wrestling fan, but it's starting to show that if your wrestling product isn't geared towards them, you will struggle. The hardcore fans are leaving, the causuals are never around for more than a couple of years, and on top of that... we are getting non wrestling based entertainment in a wrestling company... we can get that elsewhere. But no one in the WWE seems to notice or they just don't care...
Wrestling fan first... company fan last. Nothing worst than the fan that is loyal to the brand first and the wrestling second.
It's lacking unpredictability in the matches. If you were to give me the match cards of raw for the entire year, I would probably be 95% accurate. The segments are good but the roster is slim when it comes to good talkers.
Story telling. Over the past 2 or 3 months I've been completely turned off by wwe because of this. There isn't a current story that keeps me interested or gives me a reason to watch. So I don't. I DVR and skip most now. I read on here and there seems to be little buzz about anything. Viewership seems to be dropping weekly. I'm not ready to write off the WWE just yet (I guess it's the kid in me). But something needs to change. The goal of any show is to get the audience to be invested in it and to not just simply make a show.. The WWE has failed at this. What can they do? What should they do? I feel like I'm watching the slow death of the WWE...And it's painful to see
I skip most parts of raw, as I only watch Punk/Brock/Rock segments. I don't even watch D Bryan anymore. I'm tired of all the lame shit.