Originally Posted by Geeee
The biggest reason the World Wildlife Fund pursued it when they did was because of the explosion of the internet. They wanted WWF.com more than they wanted exclusive rights to the WWF initials.
sure, that goes without saying. The point still remains however, that there are hundreds of companies around the globe with same initials/names. The World Wildlife Fund for nature was pedantic and ridiculous, Vince buckled and gave in and the World Wrestling Federation changed it's name, and in doing so, lost it's spark. The changing of the name may seem incidental, but it was a catalyst for the way things have gone.