This is a simple way to put a superstar massively over and make the WWE and Intercontinental Titles more credible.
At WrestleMania or Royal Rumble, The Rock wins the WWE Championship. It doesn't matter, as long as he leaves 'Mania as champion. He takes the title with him to Hollywood, only fighting at a few PPV's. While this is going on, main-eventers will fight for the Intercontinental Title, which can make the midcarders look stronger. At a PPV like SummerSlam, have a superstar defeat The Rock for the title and they'll come out of the PPV a lot more over. You could even have a midcarder like Cody Rhodes go over Rocky and finally make him a star.
What do you think?
And if the cloud bursts, thunder in your ear
You shout and no one seems to hear.
And if the band you're in starts playing different tunes
I'll see you on the dark side of the moon.