Asking JAMES ELLSWORTH for Wrestling Advice
Join Date: May 2012
Re: How can WWE recreate and reinvent itself so as to create the next biggest boom?
The Attitude Era wasn't a boom simply because it was generally well written with top talent. It was a boom period because it crossed over into the mainstream zeitgeist of the time, which was shock tv and pushing the boundaries of what was acceptable. Russo understood this and it's what he came to Vince with and what created the Attitude Era along with ECW's forerunning. Same thing with the Hogan era, the whole eat your vitamins, be patriotic, wave a flag around nonsense perfectly fit Reagan and 1st Bush's era. It's harder to put a thumb on what the defining characteristic of this current era is beyond economic trouble and economic trouble isn't really something you can build your product around. If anything this era is about UFC not WWE (the less said about boxing and it's slow death the better), so until things start shifting again you could have the best written WWE product ever and it wouldn't get close to the AE. You can see the WWE trying to tap the Zeitgeist with it's heavy social network promotion but that simply won't work, social networks are for discussing things....if you have nothing worthwhile discussing on them, it's not gonna change your popularity. You've never heard someone saying they watch WWE because it's all over twitter.
Of course if you're going to be fighting against UFC then getting rid of PG and skewing more mature would be an obvious way to go about it.