The wrestlers need FREEDOM and OPPORTUNITY
Seriously,the WWE need to let the wrestlers be free and give them opportunity.
Zack Ryder, Maxine, Curt Hawkins and Reks,... they all had one thing in common. They choose to get themselves over and look at Ryder, he was more over than THE ROCK. Once the wrestlers will be able to do what they want, the character they want and wrestle the way they want, the product will be so better.
Seriously, if in the past, the wrestlers didn't had the freedom of doing what they wanted to do, we wouldn't had legends like ... Stone Cold