Why doesn't the WWE target college students? - Page 2 - Wrestling Forum : WWE, TNA, Debate League, Wrestling Videos, Women of Wrestling Forums
Reply
 
LinkBack Thread Tools
post #11 of 27 (permalink) Old 10-03-2012, 09:14 PM
Searching for a new identity
 
sesshomaru's Avatar
 
Join Date: Dec 2006
Posts: 5,944
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 2 Post(s)
                     
Re: Why doesn't the WWE target college students?

Quote:
Originally Posted by Hanoi Cheyenne View Post
Because marketing-wise college students are one of the most difficult and least rewarding markets to try penetrate, by nature theyre transient, skeptical and with very little disposable income.
Far smarter for a business of WWEs nature to target young kids and their parents.

Personally speaking my college years were a complete break from watching wrestling, too many other things on my mind in those years (namely partying).
This, lol...especially the low income part. Look at us for example. Youtube/streaming is all we do! Even if all college students in the world became fans, they wouldn't actually spend any money on the product

http://www.wrestlingforum.com/signaturepics/sigpic155408_3.gif
sesshomaru is offline  
Sponsored Links
Advertisement
 
post #12 of 27 (permalink) Old 10-04-2012, 12:00 AM
Getting ignored by SCOTT STEINER
 
FourWinds's Avatar
 
Join Date: Mar 2012
Posts: 977
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
           
Re: Why doesn't the WWE target college students?

Quote:
Originally Posted by sesshomaru View Post
This, lol...especially the low income part. Look at us for example. Youtube/streaming is all we do! Even if all college students in the world became fans, they wouldn't actually spend any money on the product
Hit the nail on the head. A few college students may buy tickets when or if the show comes to town. In addition, even if they did buy a ticket its very unlikely they would spend anything on merch. T-shirts, toy belts, cobra sock puppets, etc.
FourWinds is offline  
post #13 of 27 (permalink) Old 10-04-2012, 12:20 AM
Learning to break kayfabe
 
DevinB333's Avatar
 
Join Date: Nov 2011
Location: Iowa
Posts: 156
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
 
Re: Why doesn't the WWE target college students?

I started watching again 2 summers ago (currently a senior in college), and got some of the guys in my fraternity to watch with me. I'm the only "loyal" viewer, but guys will watch with me if they're hanging out. I think it would take cranking up the rating to TV-14 or just making it an edgier product to get more college aged guys into pro-wrestling again. I'm not talking another Attitude Era, just more violence in and out of the wring (hardcore matches n' stuff).

DevinB333 is offline  
post #14 of 27 (permalink) Old 10-04-2012, 01:18 AM
Stopping The Show
 
Hart Break Kid's Avatar
 
Join Date: Oct 2009
Location: Glas Vegas
Posts: 1,972
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
                   
Re: Why doesn't the WWE target college students?

simple $$$$$$$$ theyre broke and most likely gonna spend whatever they do have on food and living..... kids on the other hand see something they want.... cry till theyre parents get them it.... so wwe makes everything appealling to a kid $$$$$$.

Hart Break Kid is offline  
post #15 of 27 (permalink) Old 10-04-2012, 02:04 AM
Getting ignored by SCOTT STEINER
 
antdvda's Avatar
 
Join Date: Aug 2004
Posts: 935
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
           
Re: Why doesn't the WWE target college students?

I think they should at least make an effort to do this.

1) like back in the late 90s, they need to have their shows at more college arenas instead of corporate arenas.

2) when they have these show, they need to do grass work marketing to let people know they are there.

3) specifically have these college campus shows when someone like Rock or Brock will be there. This will give the doubters an excuse to go and hopefully be attracted to some of the other wrestlers while they are there.

4) in order to catch their interest while there, they have to make the product appeal at least a little bit more to adults.

The 4th point is the main problem. Other than that, that is the formula for capturing that fanbase.

It worked in the late 90s with the kids that grew up with Hogan. It can work again with the kids that grew up with Austin.

__________


"Wait until the entire pit revolts and empties into the ring on live TV. The way things are going, this is not altogether inconceivable." - "Crucial Crew"


__________
antdvda is offline  
post #16 of 27 (permalink) Old 10-04-2012, 02:09 AM
Little Poppa Pump
 
Mike Zybyszko's Avatar
 
Join Date: May 2012
Location: The school of hard knocks.
Posts: 2,149
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
               
Re: Why doesn't the WWE target college students?

They would have to switch to TV-MA content to reach that demographic, and it wouldn't be good for Linda's Senate run. You got as much chance of that happening as finding a three-legged balerina.

"If anyone asks you if you've paid your dues, you tell 'em the check is in the mail."

Not removing until:

[ ] Hulk Hogan vs Hawk Hogan
Mike Zybyszko is offline  
post #17 of 27 (permalink) Old 10-04-2012, 02:38 AM
MCMXCII
 
A$AP'S CANADIAN CHRI$TMAS CAROL's Avatar
 
Join Date: Jul 2012
Location: Canada
Posts: 4,627
Mentioned: 0 Post(s)
Tagged: 1 Thread(s)
Quoted: 0 Post(s)
                     
Re: Why doesn't the WWE target college students?

You'd have to get their attention with a Diva's lingerie pillow fight and then try to suck them into a storyline afterwards. Which would only work if someone they recognized like The Rock was involved.





A$AP'S CANADIAN CHRI$TMAS CAROL is offline  
post #18 of 27 (permalink) Old 10-04-2012, 04:44 AM Thread Starter
Moron
 
Join Date: Jul 2012
Posts: 146
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
 
Re: Why doesn't the WWE target college students?

If they don't like wrestling, name value will make no difference. Advertising the diva's and then trying to draw them in with OTT storylines is a better idea. The Rock's in his 40s, if they target this audience it would have to be using wrestlers in their 20s.
Pol93 is offline  
post #19 of 27 (permalink) Old 10-04-2012, 04:58 AM
Vince gives me a comedy gimmick
 
Asenath's Avatar
 
Join Date: Oct 2012
Posts: 6,439
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
           
Re: Why doesn't the WWE target college students?

Attracting an adult audience doesn't have to involve strippers and bloodbaths - or any other mid-90s nonsense. It just requires compelling storylines. We need characters first, and stories that show them off to the best advantage. Whoever has been writing FCW/NXT has been excelling in this.
Asenath is offline  
post #20 of 27 (permalink) Old 10-04-2012, 05:10 AM
Learning to break kayfabe
 
slatersgonnaslate's Avatar
 
Join Date: Jul 2012
Posts: 193
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
   
Re: Why doesn't the WWE target college students?

to be fair i introduced my college buddies to wwe and we used to get like 10 - 15 of us together to watch every big ppv (rumble, mania etc) even went to the last mania with a couple of them! To this day we meet up every year for drinking games over the rumble and we actually had our own version of the hardcore title that you had to carry around with you on campus if you were champion. God how I miss hitting sweet chin music in lectures. In the UK Its pretty much the perfect college programming to achieve student cult status, its on late at night (raw starts at 1am now, used to be 2am) ideal for when stumbling in drunk and its something you can make bets on!

slatersgonnaslate is offline  
Sponsored Links
Advertisement
 
Reply

User Tag List

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome