I have always found the road to the title reign far more interesting than the actual title reign itself.
Agreed. The way they booked Austin's march to his first WWE title reign is a perfect example. The anticipation, each step closer, everything was well-timed and well-booked.
Long reigns are good, especially with a heel as champ. Every night, fans come hoping this is the night that the champ loses, and somehow at the last minute he always escapes. CM Punk as champ right now is working with him having the belt almost a year now. People are hoping that each opponent is the one who will get him, even Cena.