Earlier this month, WWE announced it would be taking off YouTube and other websites some of its raunchier wrestling videos, a move that was widely seen as designed to help the company's ex-CEO, Linda McMahon, spruce up her image for her U.S. Senate race.
Well, the company isn't quite consigning those clips to the trashcan. In November, just after the election, WWE will be releasing an "Attitude Era" Blu-ray.
WWE spokesman Brian Flinn says the Blu-ray will be rated PG and will reflect the company's family-values marketing of recent years. This is how the product is described on Amazon.com:
"In the late-90s, WWE was struggling for ratings survival while a cultural shift in the viewing audience's taste was occurring. ... Enter Stone Cold Steve Austin, The Rock, Triple H, Mankind and the notorious crop of edgy and fearless Superstars who ushered in The Attitude Era. Now in this 3-Disc DVD set, fans can own all the infamous moments from this controversial and revolutionary era that redefined sports entertainment for an entire generation. Over 8-hours of envelope-pushing content includes all the aggression, antics and innuendos that proved to be the perfect cocktail for an explosion of popularity."
How exactly will that work? Just bleep and blur everything? Leave out a bunch of things? What about blood? Will it the picture go black and white? This is such bullshit. Fine the shows now have to be PG. I may not like their version of PG, but it is what it is. Censoring the past however, fuck that.