Re: Why isn't WWE building up Cena-Punk until Wrestlemania?
The perfect build would have been to keep Punk off TV for months, have him wander around with the belt, eventually put the "fake" belt at Cena, and then say around SS at the earliest have Punk return and start the "belt v belt" storyline that would culminate at WM. It would have been epic. But as people have said... the WWE blew their load on a terribley built one year feud that couldn't actually be consistently built. Soooo.. yeah.
Wrestling fan first... company fan last. Nothing worst than the fan that is loyal to the brand first and the wrestling second.